Brand Campaigns

Showcasing innovative strategies and creative social content, these brand campaigns are tailored to engage audiences across multiple platforms, including
Instagram, YouTube, and TikTok

Ray-Ban Meta Quick Draw Series 2024

Inspired by Western “quick draws”, I hosted a 4 part series in partnership with Ray-Ban Meta to show off the speed an unique selling points of the product through a series of man-on-the-street challenge videos on TikTok & Instagram. Content series overall reached 126K+ views.

PEPPERMAYO July Collaboration Campaign 2024

For PEPPERMAYO’s July campaign I was selected to style a few of their latest 'new in' pieces and blend trend and versatility, featuring chic looks perfect for any occasion. The campaign garnered over 3K views across Instagram and TikTok, with a notable gain of 1K views on launch day.

ECO STYLE Defy Definition Campaign 2022

I partnered with hair & beauty brand, ECO STYLE, to show how I defy definition by using their new edge stylers. Leading creative direction, I built the set and design of an iconic look from rap star, Nicki Minaj. The Instagram campaign resulted in over 6,000 impressions and acclaimed recognition from the stars’ official glam team.

Urban Outfitters x MagicLinks Campaign 2022

A multi-show collaboration with MagicLinks x Urban Outfitters with the chance to showcase the latest Urban Outfitters styles for their Fall, Winter, and Spring collections through a variety of colorful outfit inspiration ideas assembled by me.

Dossier Campaign 2021

Dossier is an up and coming perfume brand that creates high-quality perfumes inspired by luxury classics at an insanely affordable price. In 2021, I partnered with the brand for multiple campaigns throughout the year curating aesthetic static product images and producing in depth reviews on their amazing products driving brand awareness and sales.

CVS Fall Wellness Campaign 2023

Teamed up with CVS to help promote their biggest sale of the year where customers can save big on wellness support products. I featured how their most popular wellness products fit into my day to day fall routine. The video content garnered over 4.3K views on Instagram.

Verizon BlueJeans Campaign 2022

I partnered with BlueJeans by Verizon, an all-in-one event production & live streaming platform, designed to allow creators to engage with live streaming more easily. Taylor Laios, beauty & lifestyle content curator and I co-hosted a live Q&A event on the platform inviting our audience to ask us about all things influencer and experience the new BlueJeans streaming platform.

Walmart x Magic Links Campaign 2022

I partnered with MagicLinks x Walmart for their Fashion Campaign to help style pieces from the Sophia Vergara Collection in a fun and creative way on TikTok. The collaboration generated over 1.5 views & impressions in the first 48 hours.

Boohoo x MagicLinks Campaign 2021

I partnered with Boohoo and for their 2021 Summer Campaign and shared my favorite affordable fashion finds from their site. The collaborations reach over 5,000 impressions on Instagram and YouTube combined.